Assignment carried out while working at communication agency NoSuchCompany.
One of the issues Microsoft and HP are facing is that Distributors are not routinely attaching Microsoft server software to HP ProLiant servers. The target of the communication agency was to increase the attach rate from 7% to 25%. Since distributors are “bombed” with campaigns wanting to achieve this, it was decided not to give everything away straight away, but to build up the tension and closely involve the staff.
The tension was built up by magic tricks and shows. The message of the show was “making money is a simple trick, you just have to know how to do it. Attach-It!” After the show the sales people were sent a link to a website, which contained another video of a trick and more information on how to sell the 2 products together. They were then sent a new link every other week containing another magic video explaining how to “Attach-It” in a fun way! The Attach rate jumped to 39%. That is 14% higher than the target! This Project has won a Microsoft & HP World Wide Best Practice Award.
I was one of the people involved in managing this project and creating several IT deliverables (from an IT point of view).