Assignment carried out while working at media agency MDA Media Ltd., United Kingdom
During my career at MDA Media Ltd., a full service media agency in the United Kingdom, I have coordinated a pitch for Health Shield. This company is one of the largest health insurance companies in the UK.
The pitch for Health Shield included all offline and online marketing activities for this company and had a value of £ 400,000.
For this pitch I have done the following:
- coordination between the following departments: Marketing, Artwork, Creative, Direct Media, New Media
- organising and participating in brain storm sessions
- creating a presentation for the pitch
- presenting the pitch (together with the marketing manager, art director and general manager)
This pitch against 4 other large advertising agencies resulted in an assignment with a value of £ 400,000.