BUSINESS INTELLIGENCE BV - BI4U
MARKETING MANAGEMENT

Assignment carried out while working at Business Intelligence BV [BI4U]

During my career as Marketing Manager for Business Intelligence BV [BI4U] I have successfully set-up all marketing activities for this company. Within this company I had the end responsibility regarding all marketing activities. Please find an overview of my work below.

• setting up the marketing activities (planning, coordination, execution, results measurement, management, etc.)
• setting up marketing campaigns for the target markets of Business Intelligence BV (health care, utilities, banking and insurance, harbour and industry)
• coordination of several seminars and events (JobNet Career Event, Oracle BI-dag, Rederij seminar, etc.)
• creation of marketing tools (brochures, advertisements, banners, etc.) to reach the target markets.
• set-up of the new corporate identity of BI4U.
• coordination BI4U Academy
• coordination and process definition recruitment activities
• set up of the new website, including design, programming, copywriting and online promotion