THE ACCIDENT GROUP
SALES PITCH

Assignement carried out while working at Media Agency MDA Media Ltd., United Kingdom

During my career at MDA Media Ltd., a full service media agency in the United Kingdom, I have coordinated a pitch for The Accident Group.

This pitch included all television, radio, print and online marketing activities and had a value of £ 12,000,000. Since MDA Media did not have any expertise in radio- and television advertising, it just participated in the pitch for the print- and online marketing activities.

For this pitch I have done the following:

• coordination between the following departments: Marketing, Artwork, Creative, Direct Media, New Media
• organising and participating in brain storm sessions
• creating a presentation for the pitch

This pitch resulted in an assignment with a value of £ 500,000.